Methodology for Evaluating Bookmaking Companies
We carefully evaluate bookmaking companies to provide players with truly useful information.
The main criteria by which we analyze bookmakers:
- Large selection of sports betting.
- Odds.
- Bonuses for new players.
- Payout speed.
- Quality of website and applications.
- Customer support.
- Reputation and reviews.
Each parameter is evaluated on a 5-point scale. For example, for Bookmaker X, the ratings look like this:
- Selection of sports betting – 5 points. Huge choice of sports betting on all popular sports.
- Odds – 4 points. Above average for the market.
- Bonuses – 3 points. Available, but not the most advantageous.
- Payout speed – 5 points. Payouts within 24 hours.
- Website and apps – 4 points. High quality, convenient.
- Support – 5 points. Respond promptly 24/7.
- Reputation – 5 points. Positive user reviews, no complaints.
Thus, the average score for Bookmaker X based on these criteria is 4.3. This means that such a bookmaker can be trusted.
We evaluate bookmakers based on reliable data and double-check information. Another important factor is that we cooperate directly with bookmakers, which allows us to obtain reliable data.
Licensing of Bookmaking Companies in the Country
In Kenya, the activities of bookmakers and online casinos are regulated by the Betting, Lotteries and Gaming Act of 1966 with subsequent amendments. The Betting Control and Licensing Board (BCLB), subordinate to the Ministry of Interior, is responsible for issuing licenses and oversight. For legal operation in the country, a bookmaker or online casino must obtain a BCLB license. It allows placing sports bets both via the internet and at physical betting shops.
Only adults of legal age in Kenya (18 years and older) can place sports bets and play online gambling games. Identity verification is mandatory during registration. To deposit and withdraw funds, players are allowed to use payment systems like M-Pesa, Airtel Money, bank cards, and other payment methods approved by BCLB.
WARNING: Sports betting can be addictive, which can lead to gambling disorder. If you are struggling with this mental disorder, seek help from psychologists or specialists who specialize in treating gambling addiction without delay.
How a Bookmaker Obtains a License to Operate in the Country
There are local and offshore licenses.
- A local license gives the right to operate in a specific country, for example, Kenya. To obtain it, the bookmaker must register a legal entity in Kenya, have an office, meet the local legislation requirements for authorized capital, reporting, and accounting rules. The process takes up to 6 months.
- An offshore license is issued in “tax havens” like Curacao or Malta. It allows accepting sports bets worldwide, including Kenya. To obtain it, it is sufficient to register a company in the offshore zone and go through a simplified licensing procedure. Issued within 1-2 months.
- Many bookmakers combine local and offshore licenses to expand their presence in different markets.
To open a bookmaking company in Kenya, the applicant must meet certain requirements and perform a set of actions:
- Register a legal entity (company) in Kenya in accordance with the legislation.
- Have an office and representation in the country.
- Have a minimum authorized capital.
- Pass a reputation check of the company and its owners.
- Provide a business plan, financial statements, information about shareholders and management.
- Demonstrate availability of funds in accounts to conduct the planned activities.
- Obtain approval from relevant government bodies – tax service, etc.
- Pass inspection of the office and equipment for compliance with requirements.
- Pay all registration fees and duties.
- Agree on rules and regulations for conducting gambling and sports betting.
USEFUL INFORMATION: In 2019, BCLB revoked the licenses of 27 illegally operating bookmakers. This was the largest “clean-up” of the market in recent years. As of 2022, 35 bookmaking companies have a BCLB license to operate legally in Kenya.
TOP of the Best Legal Bookmakers in the Country Today
There are many legal and offshore bookmaking companies operating in Kenya that provide services of varying quality. Let’s look at 3 of the most popular bookmakers among players.
Sportybet
License: Lottery And Betting Control Board under the Betting Control Act under License No 0000863.
A popular bookmaker in Kenya, offering over 25 different sports for sports betting, including esports betting. The company offers convenient deposit and withdrawal methods, mobile app play, and bonus programs for new and regular customers.
Odibets
License: Betting Control and Licensing Board.
Popular company in Kenya that offers good conditions for betting and is a sponsor of local sports teams. After registration on the Odibets website, users receive free bets, and there are other promotions and bonuses. The company provides convenient and fast deposit and withdrawal methods, ensuring a safe betting environment.
Bangbet
License: Betting Control and Licensing Board of Kenya.
Another popular bookmaker that offers a wide selection of sports, an extensive live in-play betting section. You can play on the convenient official website or via a mobile app. The downside is that the company barely offers any bonuses.
ADVICE: To choose a reliable bookmaking company, review all information about the legality of its operation and compliance with fair gaming standards. Check the license, read player reviews, and only then deposit funds.
Frequently Asked Questions
Which Kenyan bookmakers have the highest odds?
Our rating displays bookmakers based on a combination of different criteria, and there is no separate rating by odds value. However, you can review the information about the odds of different companies and draw your own conclusions.
How to choose the most reliable bookmaker?
Pay attention to the availability of a local license, selection of sports and markets, odds, deposit and withdrawal methods, user reviews, and other aspects.
Can you play with bookmaking companies with an international license?
A local license provides additional security. However, offshore bookmaking companies also meet high standards and adhere to fair gaming rules. Often, such companies offer a higher quality of service and a wider selection of sports, which appeals to players.
How often do you update the rating?
We try to update the bookmaker information and make changes 2-3 times per month. This allows us to maintain the accuracy of the rating and provide up-to-date information about bookmaking companies in the country.
Which Kenyan bookmakers have the best bonuses?
All information about bonuses is available on our portal and is constantly updated.
